Erin, our President and Co-Founder, named her breast cancer blog Pushing Pink Elephants. The blog was created shortly after her breast cancer diagnosis to help keep concerned loved ones informed on how she was doing and also keep them updated on her treatment plan. After one of the many doctor's appointments that immediately follow a cancer diagnosis, Erin and her husband Steve stopped to grab lunch before heading to pick up their baby daughter. As they were waiting for their meals to arrive, REM's The Great Beyond started playing. During the line, "I am pushing an elephant up the stairs" Steve stopped and said, "this is your song, this is what you are doing! You are pushing the cancer elephant up the stairs". And so the name Pushing Pink Elephants was born. Originally the elephant represented cancer and the difficult journey Erin faced. Now, the elephant also represents awareness and how we need to push beyond it and get to the real issues.
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